Using Market Segmentation to Provide Better Public Library Services

The Topeka and Shawnee County Public Library is leading the pack among libraries nationwide in our adoption of geographic information systems (GIS) technology to map out our market, better communicate with our current customers and connect to potential cardholders. Our research into who is using the library, how they are using it and who isn’t using it was recently published in a widely circulated (in the library world anyway) magazine called Marketing Library Services. For your enjoyment, we’re republishing the story of our success, with permission from the publisher.

After you’re done reading, feel free to leave a comment at the bottom of this page or email your thoughts to Gina at

Using Market Segmentation to Provide Better Public Library Services | Article from Marketing Library Services (.pdf)

You can use some of the same tools the library does for free. Discover your target market and find potential customers. Click into Business Decision, a powerful research tool for those interested in market segmentation, marketing, business, consumer traits and purchasing habits.